Everything Is Amazing And No One Is Happy
Close to two years after his death, I still see Steve Jobs being hailed as our generation’s DaVinci. To compare the two is utterly absurd to me. I don’t want to live in a world where technology...
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Things To Know About Twitter’s New Vine App
Last week Twitter announced the addition of a new content creation app called Vine. This app allows users to create 6 second long video clips to share within the Vine network and live in the Twitter...
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Hosting: Chicago Ideas Week #IdeasChat
Baseline21 is incredibly fortunate to have the opportunity to host this week’s #ideaschat. What is #ideaschat? Let’s take a step back and start with Chicago Ideas Week. What is Chicago Ideas Week?...
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What Facebook’s Graph Search Really Means For Everyone
Yesterday Facebook announced a new feature to the network called Graph Search. This new tool filters search results for users based on who they’re connected to and what’s being shared with them. For...
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Surviving Digital Darwinism
“Digital Darwinism” is a term that has been popping up more and more. It’s a simple idea that basically pairs modern marketing through digital media with natural selection. To put it simply: Those who...
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Staying Ahead of “The Curve”
It’s almost impossible to stay on top of trends, innovations, technology, and culture. We really need to accept the fact that anything could change at anytime and the best we can really hope to do is...
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Why Facebook Hates Your Business (And What To Do About It)
Ok, so Facebook doesn’t really have anything against your business, but they aren’t going out of their way to help you either. In the last few years/months there have been several changes and updates...
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A Closer Look At Consumer Behavior (Infographic)
And yet another brilliant result of crowdsourcing. This project was a result of The Economist-Nielsen data visualization contest, based on data Nielsen’s Global Consumer Confidence Survey and Global...
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This Brand is F****** Great! (Brand Spotlight: Dollar Shave Club)
While a vast majority of the brands in the world are still struggling to find their voice in social media, one has come out as a true champion in the social personality arena… Dollar Shave Club - Shave...
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3 Incredibly Helpful Tools For Analyzing Your Visual Content
In the last year or two we’ve seen a drastic move towards more visual content. Everything from more visual redesigns on popular networks like Facebook and Twitter to the rise of Pinterest and Tumblr....
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